Trends
Consumer behaviour, culture, design and category shifts supported by evidence rather than promotion.
Campbell’s launches gluten-free chicken noodle soup in partnership with Banza
The offering comes as big snack brands like Cheez-It and Oreo lean into the gluten-free market, which is forecast to reach $14 billion by 2032.
Former Red Bull exec tapped to lead turnaround at Zevia
The better-for-you beverage company said Alexandre Ruberti will replace Amy Taylor, who resigned to run a National Women’s Soccer League team, as president and CEO.
Tom Brady, Gopuff launch exclusive coconut water
Good Nut comes in original, chocolate and sparkling varieties and will be available only through the delivery service, which has seen a 115% increase in sales for coconut water.
Campbell’s CEO: ‘Tough decisions’ loom for struggling snack business
While the Goldfish maker is making progress to improve the operation, its top executive warned the turnaround will “take some time” amid a challenging environment.
Coca-Cola’s Bodyarmor launches first sparkling sports drink
Bodyarmor Fit looks to go beyond sports performance and tap into consumers’ daily routines with added electrolytes and caffeine.
WK Kellogg adds on-pack nutrition guide to highlight cereal benefits
The SPOONS framework, which will debut on classic products such as Rice Krispies and Corn Flakes, provides information on fiber, protein and sugar content.
Kraft Heinz launches Jell-O line without artificial dyes
The food giant is rejiggling the brand known for its bright colors as part of a broader innovation plan to return the company to growth.
Ring Pop maker Bazooka expands into international flavors with new candy brand
Go Wandr looks to tap into consumer interest in global flavors and textures, starting with a Japan-inspired mochi gummy.
Premier Protein moves into soda as protein shake competition heats up
Bellring Brands is looking for potential untapped growth opportunities to stand out in a crowded nutritional market.
Egg giant Cal-Maine diversifies business with purchase of Van’s waffles
The acquisition will significantly boost the company's growing prepared foods segment and solidify its presence in breakfast.
Mondelēz CEO says Iran war could further erode consumer confidence
Dirk Van de Put said shoppers are already “very concerned” about affordability, the economy and job security.
Pure Leaf puts mental clarity in focus with new functional tea
The brand, jointly owned by PepsiCo and Unilever, is releasing its first sparkling drink designed for balanced energy instead of extreme performance.
Capri Sun debuts juice pouch with added electrolytes
The product, which introduces the brand to the functional beverage space, is marketed as one of the first hydration drinks designed for kids.
PepsiCo says price cuts are paying off
CEO Ramon Laguarta noted layoffs and productivity improvements have allowed the company to reduce costs and invest in affordability.
Gatorade to remove artificial colors from top flavors in brand refresh
The PepsiCo beverage is repositioning itself beyond sports by focusing on everyday hydration.
FDA delays approval of 2 natural food dyes following safety objections
Critics said the agency skipped critical assessments when approving beetroot red and expanding uses for spirulina extract.
