Bellring Brands is looking for potential untapped growth opportunities to stand out in a crowded nutritional market.
What happened
Premier Protein maker Bellring Brands will expand into protein-enhanced soda as the brand's flagship protein shakes struggle to keep up with mounting competition.
Premier Protein Sparkling Soda is expected to launch in the fourth quarter of this year, Bellring CEO Darcy Davenport said in an earnings call Tuesday. Davenport called soda “one of the most underserved segments” of the protein category.
Why it matters
Each soda will contain 15 grams of protein in four different fruit flavors. Bellring plans to target younger consumers with the soda and expand Premier Protein’s usage into afternoon and midday occasions, Davenport said.
As consumers increasingly seek protein-rich foods, protein shake stalwarts like Premier are working to standout against new competition.
Bellring Brands was looking for white space in the protein category and landed what Davenport called "refreshing" protein.
This news brief is based on reporting published by Food Dive on 2026-05-12. The original report is linked below.
Food Dive
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