Better together: Hershey’s combined sweets and snacks business pays off for retailers, consumers

The merging of the company’s sweet, salty and protein brands under one umbrella called “One Hershey” allows the Reese’s maker to boost sales and help stores plan for big events.

What happened

Just three months after combining its three business divisions into one, snacking giant Hershey is already reaping the benefits.

Hershey announced in March that it was merging its sweet, salty and protein brands under one umbrella to improve its relationship with consumers and retailers. The consolidation marks the first time Hershey has unified its brand power, category strategies and consumer insights under a single integrated structure.

Why it matters

It wasn’t all that long ago that such a move wouldn’t have been necessary.

While Hershey is best known for sweet offerings such as Reese’s and Twizzlers, the Pennsylvania-based company has been building a snacking powerhouse through acquisitions. Its holdings now also include salty snacks such as SkinnyPop popcorn, Dot’s Homestyle Pretzels and LesserEvil, as well as protein bars with its One and Fulfill brands.

Food Dive sat down with Tiffany Menyhart, Hershey’s chief customer officer, at the Sweets & Snacks Expo in Las Vegas in May to talk about One Hershey, product reformulation and the company’s efforts to remove artificial colors from its offerings.

This news brief is based on reporting published by Food Dive on 2026-06-18. The original report is linked below.