The Ahold Delhaize banners are using the order-management platform to help shoppers purchase made-to-order items like bakery platters, flowers and deli trays.
What happened
Ahold Delhaize USA banners Food Lion and The Giant Company have deployed Instacart’s FoodStorm order-management system, the grocery company announced Wednesday.
The software allows shoppers to place requests online, in-store or by phone for made-to-order goods like fresh bakery platters, balloons, floral arrangements, and customized deli meat and cheese trays.
Why it matters
The arrangement reflects ongoing efforts by Ahold Delhaize and Instacart to reposition themselves as the grocery e-commerce sector evolves.
Ahold Delhaize’s decision to deepen its ties with Instacart reflects a broader quest by the Dutch grocery company to energize its performance by investing in omnichannel capabilities.
Instacart, meanwhile, has been working aggressively in recent years to diversify its business beyond the legacy delivery and pickup services that have long served as its core, with a particular focus on helping retailers automate core functions such as order intake and inventory management.
This news brief is based on reporting published by Grocery Dive on 2025-08-27. The original report is linked below.
Grocery Dive
https://www.grocerydive.com/news/food-lion-the-giant-company-ahold-delhaize-instacart-foodstorm-ordering-technology/758818/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
