Red Bull moves ahead with $1.7B factory after delay

The plant is expected to can 3 billion energy drinks annually and distribute throughout the U.S.

What happened

Red Bull broke ground on a new $1.7 billion facility in Concord, North Carolina, following a four-year delay.

The facility is a joint manufacturing and distribution center from Red Bull, packaging supplier Ball Corp., and Austrian beverage company Rauch Fruchtsäfte. It's the second manufacturing plant for the companies in the U.S., and is meant to meet local market demand, according to a Red Bull spokesperson.

Why it matters

The project was first announced in 2021, and construction began on Sept. 9. A spokesperson didn’t specify the reason for the delay.

Red Bull, Ball and Rauch Fruchtsäfte opened their first U.S. plant in Glendale, Arizona, in 2021. The North Carolina site is meant to complement the Arizona location by manufacturing Red Bull Energy drinks for the U.S., but it has capability “to manufacture for other markets should that be required,” the spokesperson said.

A 50% tariff on aluminum by the Trump Administration this year has created a push for more beverage packing in the U.S.

This news brief is based on reporting published by Food Dive on 2025-09-15. The original report is linked below.