Good Nut comes in original, chocolate and sparkling varieties and will be available only through the delivery service, which has seen a 115% increase in sales for coconut water.
What happened
Delivery service Gopuff is partnering with athlete Tom Brady on a line of coconut water.
The beverage, Good Nut, will be available exclusively on the platform, which has seen 115% growth in coconut water sales year over year. Good Nut is meant to be an alternative to traditional sports drinks, without what Good Nut calls “over-processed” ingredients.
Why it matters
Good Nut will be available in three different varieties: original, chocolate and sparkling, and contains no added sugar. It will be available in 11.8-ounce cans and is priced at $3.29.
The global coconut water market is growing. It was projected at $5.1 billion in 2025, according to Grandview Market Research, and is expected to grow at an 18.2% compound annual growth rate from 2026 to 2033.
Coconut water is considered a sports drink alternative because of its naturally hydrating attributes. The beverages could additionally appeal to consumers who are seeking out better-for-you alternatives with less added ingredients.
This news brief is based on reporting published by Food Dive on 2026-06-10. The original report is linked below.
Food Dive
https://www.fooddive.com/news/tom-brady-good-nut-coconut-water-gopuff/822552/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
