Campbell’s launches gluten-free chicken noodle soup in partnership with Banza

The offering comes as big snack brands like Cheez-It and Oreo lean into the gluten-free market, which is forecast to reach $14 billion by 2032.

Campbell’s launches gluten-free chicken noodle soup in partnership with Banza
Courtesy of The Campbell's Company

The offering comes as big snack brands like Cheez-It and Oreo lean into the gluten-free market, which is forecast to reach $14 billion by 2032.

What happened

The Campbell’s Company is releasing a gluten-free version of its iconic condensed chicken noodle soup in partnership with chickpea pasta maker Banza.

The food companies said they developed a special variety of Banza’s chickpea pasta that can maintain its shape and texture in soup.

Why it matters

Campbell’s introduced its first gluten-free soups in July 2023, launching versions of its condensed cream of chicken and cream of mushroom. Those soups have proven to be “popular additions to the portfolio,” Benjamin Crook, senior vice president of soup at The Campbell's Company, told Food Dive.

As consumer interest in gluten-free products increases, soup pioneer Campbell’s is positioning one of its most iconic brands to have a seat at the table.

The gluten-free foods market is forecast to reach $14 billion by 2032, more than double the 2022 market value, amid increasing diagnoses of celiac disease and rising mainstream adoption by consumers.

This news brief is based on reporting published by Food Dive on 2026-06-16. The original report is linked below.

Original source

Food Dive

https://www.fooddive.com/news/soup-campbells-banza-partner-gluten-free-condensed/822629/

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