Coca-Cola’s Bodyarmor launches first sparkling sports drink

Bodyarmor Fit looks to go beyond sports performance and tap into consumers’ daily routines with added electrolytes and caffeine.

What happened

Bodyarmor is expanding its sports drink lineup with Bodyarmor Fit, its first sparkling offering with additional functional benefits, according to a press release.

The new beverage is positioned as a hydration drink that goes beyond workouts to fit into consumers’ daily routines. The offering includes added electrolytes and caffeine, along with choline and green tea extract.

Why it matters

Coca-Cola-owned Bodyarmor says the beverage taps into consumer interest in functional hydration, and takes advantage of white space for sparkling sports drinks.

With Fit, Bodyarmor is betting on consumers’ thirst for functionality and better-for-you offerings, and aims to modernize the sports drink category as a whole, said Sara Weaver, Bodyarmor’s vice president of marketing.

The impetus for the product was to meet consumers’ increased interest in sparkling and functional beverages — traits the brand hopes will help Bodyarmor stand out in the crowded sports drink market, Weaver said. The new offering targets its core consumer, which it defines as those with an active lifestyle.

This news brief is based on reporting published by Food Dive on 2026-06-03. The original report is linked below.