Ring Pop maker Bazooka expands into international flavors with new candy brand

Go Wandr looks to tap into consumer interest in global flavors and textures, starting with a Japan-inspired mochi gummy.

What happened

Bazooka Brands is launching a globally-inspired candy brand called Go Wandr to tap into growing consumer interest in international flavors and textures.

Go Wandr’s first product, Mini Mochi Gummy, will launch on TikTok Shop this fall before rolling out to retailers in early 2027. The product combines the U.S. consumer interest in gummy candies with Japanese mochi, a rice cake treat usually made with an ice cream center.

Why it matters

Bazooka said international flavors remain a “white space” in the candy market, noting that social media has fueled the rise of confections like Swedish gummies and the viral Dubai chocolate.

Bazooka, which is known for its namesake bubblegum, Ring Pop and Push Pop brands, is betting that social media trends will help it win in the candy aisle. The company is positioning Go Wandr as a way to “bring the best candies from around the world under one roof.”

“Go Wandr answers a real white space in the market, and in many ways represents the next chapter for Bazooka Brands," Dave Dreyer, chief marketing officer of Bazooka Brands, said in a statement. "We've spent decades building brands that connect with consumers and Go Wandr continues that work as a brand built for today's curious, adventurous candy lovers who are discovering global trends faster than ever through social media and culture."

This news brief is based on reporting published by Food Dive on 2026-05-19. The original report is linked below.