Capri Sun debuts juice pouch with added electrolytes

The product, which introduces the brand to the functional beverage space, is marketed as one of the first hydration drinks designed for kids.

What happened

Capri Sun is entering the functional beverage market with a hydrating take on its signature juice pouches, Kraft Heinz said Tuesday.

Capri Sun Hydrate includes added electrolytes, vitamins and 50% less sugar than the leading sports drink. It also has no artificial flavors, colors or preservatives, according to the company.

Why it matters

Kraft Heinz, which holds the exclusive licensing rights for Capri Sun in the U.S. and Canada, said the launch is one of the first-to-market electrolyte offerings designed specifically for kids. The new Hydrate lineup features classic Capri Sun flavors, including Fruit Punch and Tropical Punch, and a newly released lemon lime option.

This is Kraft Heinz's second attempt at a hydration beverage after launching Capri Sun Sport in 2017. The latest offering could be better positioned this time around amid a boom in functional beverages that has more consumers prioritizing hydration and lower sugar.

Capri Sun estimates that 94% of the households it's in already also purchase sports drinks, which Kraft Heinz said makes the brand uniquely positioned to expand into functional hydration.

This news brief is based on reporting published by Food Dive on 2026-04-22. The original report is linked below.