How a summer of bold marketing fueled a comeback at Chili's

An attack on the Big Mac and a pair of viral TikTok trends helped make Chili’s cool again. Now the challenge will be keeping it that way.

How a summer of bold marketing fueled a comeback at Chili's
Source image: Restaurant Business

An attack on the Big Mac and a pair of viral TikTok trends helped make Chili’s cool again. Now the challenge will be keeping it that way.

This news brief is based on reporting published by Restaurant Business on 2024-09-03. The original report is linked below.

Original source

Restaurant Business

https://restaurantbusinessonline.com/marketing/how-summer-bold-marketing-fueled-comeback-chilis

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