Mamas & Papas says it is eyeing expansion into Asia as part of a broader plan to become the “global nursery brand of choice”.
What happened
UK nursery and kidswear retailer Mamas & Papas says it is eyeing expansion into Asia as part of a broader plan to become the “global nursery brand of choice”.
Why it matters
The company, which sells products under its own brand and others’, has signed distribution agreements with partners and agents in 10 central and eastern European countries in recent months and international GM Johan Meyfroidt told the Retail Gazette that the company is exploring similar partnerships in the Far East and the Middle East.
“There has always been strong overseas demand for British heritage brands like Mamas & Papas and our products have sold successfully in a number of markets for decades,” he said.
“As we step up our global ambitions, we’re exploring multiple routes to market, from distributors and agents to franchisees and licensing partners.
This news brief is based on reporting published by Inside Retail Asia on 2021-07-14. The original report is linked below.
Inside Retail Asia
https://insideretail.asia/2021/07/14/uk-nursery-and-kidswear-chain-plans-asian-expansion/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
