Plant-based cosmetic claims are evolving from a niche marketing tactic to a central pillar of product innovation.
What happened
However, with upcoming legislation targeting how plant-based beauty is allowed to go to market, the category is entering a phase of scrutiny.
Why it matters
The plant-based movement in personal care is experiencing sustained growth, driven primarily by shifting consumer preferences.Innova Market Insights data indicates that 60% of global consumers are actively seeking natural ingredients in their skin care products.
This demand has translated into 9% CAGR for personal care launches featuring plant-based ingredients between July 2021 and June 2026.According to the market researcher, while foundational natural ingredients like citric acid (48%) and sunflower (21%) remain dominant, formulators are increasingly turning to niche botanicals for enhanced performance.
However, with a growing understanding that “natural” does not always equate to “sustainable,” regulators are stepping in to regulate how companies source, trace, and substantiate their botanical supply chains.
This news brief is based on reporting published by Personal Care Insights on 2026-10-06. The original report is linked below.
Personal Care Insights
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