The company predicts that shopping will become "a frictionless background service managed by agentic technology."
What happened
Grocery runs will become increasingly automated, according to new research from Mars.
Why it matters
Together with Kantar and Synthesis, the consumer goods company analyzed more than 180,000 data points gathered across four continents — including global news, podcasts, channel and shopper publications, and stakeholder and expert interviews — to identify how consumer demands are shifting shopper behavior.
The consumer journey will be defined by a transformational duality, according to Mars.
The company predicts that shopping will become "a frictionless background service managed by agentic technology," and both in-store and digital shopping will turn to immersive experiences designed for discovery and entertainment.
This news brief is based on reporting published by Consumer Goods Technology on 2026-10-06. The original report is linked below.
Consumer Goods Technology
https://consumergoods.com/mars-research-predicts-consumer-shopping-journey-will-become-agentic-driven-personalized-immersiveThis independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
