But the Irish apparel retailer needs more than new brick-and-mortar stores to stimulate consumer demand, according to GlobalData analysts.
What happened
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Why it matters
Primark sales in the U.S. have grown 14% so far this year — 16% in Q3 alone — a sales surge fueled by an international expansion. In an earnings release Wednesday, the Irish apparel retailer noted “good execution across our key growth markets in Europe, the US and the Middle East.”
The company has stepped up its expansion in the U.S., with two more stores opening this month, following openings in states like Texas, Illinois, Florida and Tennessee. In May, Primark opened a New York City flagship, its 11th location in that state. Primark in its release Wednesday said the location “has started strongly and supports our focus on driving brand awareness.”
Store openings were a major factor in the retailer’s year-to-date growth in the U.S., especially given “ongoing volatility in tariff regimes and consumer sentiment," GlobalData apparel analyst Chloe Tedford-Jones said in emailed comments.
This news brief is based on reporting published by Retail Dive on 2026-07-06. The original report is linked below.
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