Google is debuting its AI shopping tool with a “truly intelligent” shopping cart to centralise the customer’s online shopping experience.
What happened
Called the universal commerce protocol (UCP), Australia is the first country in the Asia Pacific region to get access to the technology. To mark this unveiling, Google has drafted in some of the country’s top retailers.
Why it matters
With the likes of Kogan, Bunnings, Adore Beauty, Petbarn, and The Iconic involved, shoppers will be able to make single-item purchases directly within Google search, including AI Mode, and the Gemini app.
Google said the opportunity comes after 73 per cent of Australians reported making faster decisions with its AI products, and that the AI Mode feature recently surpassed 1 billion monthly users.
Soon, Google says users will also be able to add items to their shopping cart straight from YouTube and Gmail.
This news brief is based on reporting published by InternetRetailing Australia on 2026-06-18. The original report is linked below.
InternetRetailing Australia
https://internetretailing.com.au/google-taps-top-aussie-retailers-in-ai-shopping-rollout/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
