At Newell, each Navigator is paired with a Voyager, and the company recently highlighted insights from two of these couplings — one from sales and one from customer service.
What happened
Newell Brands' investment in AI has significantly accelerated over the past couple of years.
Why it matters
It has become a company-wide effort led by what it calls Navigators (experienced practitioners who are embedded within their functions to drive adoption, model new behaviors and connect AI to real business problems) and Voyagers (earlier-career employees who are committed to building momentum in AI adoption).
It's also role-agnostic, with use cases crossing various mediums including writing, research, data analysis, image creation and automation. "People who never wanted to talk about technology are now some of the most engaged participants in AI discussions," said one Navigator in a company blog. "It's empowering people in a way I haven't seen before because they can immediately connect it to their own work."Also: Newell's New Design Center to Feature Digital Visualization, Physical Prototyping, AI CapabilitiesApplications within the sales function have included an AI-enabled "run of show" tool that helps teams more clearly present product innovations to retail customers.
It synthesizes category overviews, customer data, commercial plans and growth stories to generate two outputs: a complete run of show document with a category-first narrative, talk tracks and timing built in, along with a gap-summary report that flags what's still missing before the presentation is ready.
This news brief is based on reporting published by Consumer Goods Technology on 2026-10-06. The original report is linked below.
Consumer Goods Technology
https://consumergoods.com/charting-ai-course-how-newells-navigators-and-voyagers-are-steering-shipThis independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
