M.M.LaFleur founder and CEO Sarah LaFleur joined the Modern Retail Podcast this week and spoke about her apparel brand's trajectory.
What happened
After a difficult 2020 and 2021, women’s work apparel brand M.M.LaFleur is once again in growth mode.
Why it matters
The company is investing in new stores and showrooms, and says that sales are picking up again after business cratered during the pandemic.
“There were multiple times where I thought maybe we won’t make it, maybe the business won’t survive,” said founder and CEO Sarah LaFleur. She joined the Modern Retail Podcast this week and spoke about the company’s new focus on stores and how it’s positioning its overall marketing going forward.
M.M.LaFleur is celebrating its 10th anniversary. And its trajectory as an online business provides a great glimpse into the changing dynamics digital brands face. It first launched with a styled box service — its take on the then-popular subscription model — with the aim of bringing women into the fold and giving them a variety of options to try out every month. While the intent wasn’t to solely be a subscription business, M.M.LaFleur was known as one for years.
This news brief is based on reporting published by Modern Retail on 2023-03-09. The original report is linked below.
Modern Retail
https://www.modernretail.co/marketing/there-were-multiple-times-where-i-thought-maybe-we-wont-make-it-m-m-lafleur-ceo-sarah-lafleur-on-the-womens-wear-brands-new-store-strategy/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
