The Modern Retail editorial team has spent hours -- or at least many minutes -- translating the hippest buzzwords plaguing retail right now.
What happened
Another year, another look back at linguistic trends.
Why it matters
If there’s one thing marketers, founders and VCs alike all love, it’s buzzwords. And it has certainly been a banner year for buzzwords. Investors known for evangelizing direct-to-consumer brands turned their crosshairs to Web3; but what does that even mean? We at Modern Retail are happy you asked!
In this robust (though, admittedly, not exhaustive) glossary of industry lingo, we aim to provide a lens into the turning tides of the brand and retailer landscape. From omnichannel to iOS14 to NFT, below is our attempt at explaining all the things you read on Twitter but were too lazy to look up. Enjoy!
15-minute delivery: A way for New Yorkers to get their groceries for free for a month by using 20 different promo codes
This news brief is based on reporting published by Modern Retail on 2021-12-21. The original report is linked below.
Modern Retail
https://www.modernretail.co/retailers/the-modern-retail-dictionary-2021-edition-the-hottest-and-most-meaningless-brand-buzzwords-explained/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
