Spending habits are changing. Is your in-store marketing keeping up?

After years of isolated shopping and dining from home, people are eager to get back out into their communities.

What happened

Brick-and-mortar stores won’t be going away anytime soon. According to the National Retail Federation, 80 percent of shopping now takes place in-store. After years of isolated shopping and dining from home, people are eager to get back out into their communities.

Why it matters

And yet, COVID altered consumer expectations—permanently. What’s more, inflation, high gas prices, and other monetary pressures are influencing where and how people are spending. Consumers want flight-to-value: convenience, affordability, and added value. Many of our clients at Imagine are asking how they can connect their customers’ online experience to the offline experience that only brick-and-mortar can deliver.

The trick to achieving this in such a difficult landscape? Agility.

To be more agile, retailers have to up their game and demonstrate to customers why their unique merchandise mix not only fits their needs, but is better experienced in-store rather than online. Let’s look at some of the ways that you can attract in-person shoppers by making your brick-and-mortar stores into a destination and an experience.

This news brief is based on reporting published by Retail Dive on 2022-07-11. The original report is linked below.