Rebag founder Charles Gorra: 'We compete against idleness'

Gorra's estimate is that nine out of 10 "luxury owners" have never sold those items, and that most of his customers (on the selling end) are doing so for the first time. It helps that Rebag buys pieces upfront in nine physical locations in Los Angeles, New York State and Miami, with 30 stores being the company's "medium-term goal," said Gorra.

What happened

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Why it matters

For Charles Gorra, whose company Rebag has bought and sold luxury handbags since 2014, the competition isn’t Hermès or Louis Vuitton. “We like to say we don’t compete against this or that company, but we compete against idleness,” Gorra said on the Glossy Podcast.

His estimate is that 9 out of 10 “luxury owners” have never sold those items and that most of his customers (on the selling end) are doing so for the first time.

It helps that Rebag buys such pieces upfront, in its nine physical locations in Los Angeles, New York State and Miami. Thirty stores is the “medium-term goal” for the company, said Gorra. Handbag sales, however, are mostly done online, with only 20%-30% sold in store. “We’re still largely a digital company,” Gorra said.

This news brief is based on reporting published by Glossy on 2020-03-25. The original report is linked below.