Cart abandonment rates hover at around 70%, according to research from the UX research firm Baymard Institute.
What happened
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Why it matters
Cart abandonment is a plague across the e-commerce world: roughly seven in 10 online shopping sessions see a customer “add to cart” without ever completing the purchase.
Sometimes this is a function of how shoppers behave. Many might use the cart as a holding place or “wishlist” for future purchases. And about half of the time, shoppers abandon their cart after seeing additional shipping costs and taxes, according to user experience research firm the Baymard Institute.
But the institute has also found that the checkout experience itself may be why some shoppers aren’t completing their purchases. And the reasons are myriad:
This news brief is based on reporting published by Modern Retail on 2023-04-24. The original report is linked below.
Modern Retail
https://www.modernretail.co/technology/member-dossier-5-ways-retailers-are-getting-shoppers-to-stop-abandoning-the-cart/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
