Gucci to sell second hand on The RealReal

Gucci joins forces with the second-hand platform The RealReal. The luxury brand opens its own webshop, where customers' items get a second life.

What happened

Gucci joins forces with the second-hand platform The RealReal. The luxury brand with the big G opens its own webshop, where customers’ items get a second (or umpteenth) life.

Why it matters

The e-shop named Gucci x TRR will have a constant rotation of articles, which will be delivered by Gucci itself as well as by customers. According to Vogue, the Italian fashion house will thus become the first major luxury label that encourages consumers to resell their items. For every Gucci item bought or sold, The RealReal and Gucci will also plant a tree.

The collaboration is big news, as luxury brands have so far kept aloof from second-hand platforms. Although premium brands are very popular there, there is also the fear of counterfeiting and damage to the exclusive image of luxury fashion houses. American platform The RealReal, which has more than 17 million users, has now managed to convince Gucci.

Predictions that the second-hand fashion market will now grow from 28 billion dollar to 64 billion by 2025, will undoubtedly have contributed. But the main motivation is sustainability, says Julie Wainwright, founder of The RealReal, to Vogue.

This news brief is based on reporting published by RetailDetail on 2020-10-06. The original report is linked below.