CATEGORY MANAGEMENT CONGRESS 2023

Winning at the moment of truth – 20th edition ! RetailDetail and LD&Co’s Category Management Congress highlights all facets of category management in a reasoned and critical way: the strategic collaboration between suppliers and retailers, understanding how shoppers make their offline and/or online purchasing decisions, determining the category role and its impact on assortment, presentation, pricing […]

What happened

RetailDetail and LD&Co’s Category Management Congress highlights all facets of category management in a reasoned and critical way: the strategic collaboration between suppliers and retailers, understanding how shoppers make their offline and/or online purchasing decisions, determining the category role and its impact on assortment, presentation, pricing and promotion policy, communication… The annual appointment for everyone steeped in the category management philosophy. Come and sharpen your knowledge!

Why it matters

Last year, conference chairman Luc Desmedt presented a unique study on category management in food retail. This zoomed in on current topics, such as price and promo pressure, retail media. It is often said that food is ahead of non-food: this is why RetailDetail and LD&Co are conducting the study this year among non-food retailers in do-it-yourself, garden, electronics, pharma, drugstore… Also curious to find out whether this statement is true and interested in gaining insight into what category management means for non-food? Then don’t hesitate and register for the conference!

Category management is a profession in its own right. From his years of experience at leading companies like Douwe Egberts and Lotus Bakeries, Pascal Deckers will explain his hands-on vision on category management. How do you transform category management into a strategic spearhead within commercial organisations? What tangible results does thinking from the category and the shopper lead to? How do you achieve a win-win-win result for retailer, manufacturer and shopper?

The founding father of category management will give his views on the past, present and future of category management via live streaming from Los Angeles. What are the strengths and weaknesses of the process? How does shopper marketing relate to category management? What is the role of retail media in category management? What can we expect from AI?

This news brief is based on reporting published by RetailDetail on 2023-06-30. The original report is linked below.