Big ambitions, but little action: quo vadis, Mere?

The announcement of the Russian hard-discounter Mere on its conquest of Western Europe caused a bit of a stir. On paper, the pure discount model has a chance of being successful. But so far, the company seems to lack the power of action. RetailDetail investigated the matter.

Big ambitions, but little action: quo vadis, Mere?
Source image: RetailDetail

The announcement of the Russian hard-discounter Mere on its conquest of Western Europe caused a bit of a stir. On paper, the pure discount model has a chance of being successful. But so far, the company seems to lack the power of action. RetailDetail investigated the matter.

What happened

Online fraud through fake online stores is eroding consumer confidence in e-commerce. In the Netherlands, the sector is therefore launching a counteroffensive with a new tool that identifies and addresses scam online stores and fake brand domain names at an early stage.

Why it matters

The Spanish discount retailer PrimaPrix is closing its three stores in Lille, northern France. As a result, the French store network will shrink from 31 to 28 locations; this marks the first major downsizing since the chain launched in France in 2022.

Broeklin Brussels announces its first tenants. Following Celio, Neuhaus, Xandres, and Jimmyz Burgers have now also confirmed they will be joining the shopping project in Machelen. Meanwhile, construction has begun.

This news brief is based on reporting published by RetailDetail on 2021-07-06. The original report is linked below.

Original source

RetailDetail

https://www.retaildetail.eu/news/general/big-ambitions-little-action-quo-vadis-mere/

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