Unibail-Rodamco-Westfield (URW) has today announced it will rebrand six of its shopping centres in four European as Westfield destinations in September 2021.
What happened
The new branded centres include La Part-Dieu in Lyon, France; La Maquinista and Glories in Barcelona, Spain; Donau Zentrum and Shopping City Süd in Vienna, Austria and CentrO in Oberhausen, Germany.
Why it matters
The news follows the successful opening in March 2021 of a brand new 117,000 sq m Westfield Mall of the Netherlands, the first Westfield branded centre and largest retail, leisure, and entertainment destination of its kind for that country.
Jean-Marie Tritant, CEO of Unibail-Rodamco-Westfield said: “Our portfolio of Westfield destinations in major cities offers global and emerging brands a unique platform that harnesses both physical space and the audience of consumers at our properties. These amazing European assets, with their strong heritage, community contribution and enhanced offer in terms of unique retail, customer service, dynamic events, and opportunity for brand partnerships, are primed to evolve further under the Westfield banner.”
The September launch will be celebrated through a range of global events and experiences connecting Westfield customers around the world, supported by a pan-European marketing and advertising campaign.
This news brief is based on reporting published by TheIndustry.fashion on 2021-07-07. The original report is linked below.
TheIndustry.fashion
https://www.theindustry.fashion/westfield-rebrands-six-european-shopping-centres/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
