ANTA Sports has become Puma's largest shareholder after completing the acquisition of a 29.06% stake in the German sportswear group previously held by Artémis.
What happened
The transaction marks the start of what Puma describes as a “new chapter” for the business, with ANTA confirming its support for Puma's independent management, governance, brand identity and corporate culture.
Why it matters
Puma CEO Arthur Hoeld said the company welcomed ANTA as its largest shareholder and viewed its long-term commitment as a vote of confidence in the brand’s strategy.
He said Puma would look to explore areas where the two companies could combine their strengths as it works towards its ambition of becoming a top-three global sports brand.
Ding Shizhong, Chairman of ANTA Sports, said the company was “delighted” to become Puma's largest shareholder and described the German sportswear group as an “iconic brand”.
This news brief is based on reporting published by TheIndustry.fashion on 2026-10-07. The original report is linked below.
TheIndustry.fashion
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