The new leaders will carry out activewear company’s top priorities — including establishing a legal department and shaping human resources strategy — as it continues to expand internationally.
What happened
Since Vuori CEO Joe Kudla founded the company in 2015 to focus on men’s athletic apparel, the lifestyle brand has been on a meteoric rise, achieving profitability only two years after it debuted. In 2021, Vuori raised $400 million from SoftBank, a funding round that valued the company at roughly $4 billion.
Why it matters
Since then, Vuori has been focused on expanding both within the U.S. and internationally. In October 2022, the company opened its 25th retail store, in New York, with plans to roll out around 70 more locations over the next five years. The brand also launched a tennis line for women this past summer through its direct-to-consumer channels.
The new executives will help shepherd the company through its growth, according to the announcement.
Garrity, the chief operating officer, will be charged with improving Vuori’s sourcing, fulfillment and logistics. He will also be tasked with launching environmental, social and governance initiatives. He previously led Yeti’s global operations through the coronavirus pandemic.
This news brief is based on reporting published by Fashion Dive on 2023-04-18. The original report is linked below.
Fashion Dive
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