Goldcast spotlights which event attendees will be your next customer

Investor attention is focused on event companies lately, especially as pandemic restrictions ease around the world and events become in-person again. Just

What happened

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Why it matters

Just this year, we’ve seen companies like EventX, Twine, Vendelux and Zuddl announce either funding or strategic moves that enable them to vie for attendee attention.

It’s not just a matter of going to events anymore, but of helping attendees get the most out of their time and money. The global event management software market size jumped from $1.5 billion in 2019 to $5.8 billion in 2020 and is poised to nearly triple by 2028, according to Grandview Research’s data.

But not everything is rosy in the industry. While some virtual event companies, like Hopin, became one of the fastest-growing companies in the past few years as a result, the shift back to in-person is now slowing down the demand for pure online events. This was one of the drivers for Hopin announcing last week that it laid off 12% of its staff.

This news brief is based on reporting published by TechCrunch on 2022-02-17. The original report is linked below.