In an interview, Xiaodi Zhang, vp of seller experience at eBay, said technology at the company has been changing dramatically.
What happened
EBay has been tweaking its seller strategy to help merchants navigate macro challenges like inflation.
Why it matters
Amid volatile economic changes, eBay is investing in tech to help its most loyal sellers keep growing their revenue. For example, in the fourth quarter, eBay started a pilot test group of its myFitment technology with its auto parts and accessories sellers. MyFitment, a tech startup that eBay acquired in 2022, purports to help sellers optimize fitment data for their listings, ensuring that customers order the right parts and thus reducing returns.
“Listings enhanced by this technology are seeing a measurable uplift in conversion,” said eBay CEO Jamie Iannone on its earnings call. And in 2023, the company will expand this program even further.
That’s not the only way eBay is tweaking its seller strategy. The marketplace also scaled up a number of live events with select merchants, resulting in higher viewers, engagement and rising GMV for participating sellers. Additionally, with the launch of eBay Live Hub, the platform broadened the availability of live commerce to more sellers and categories this year.
This news brief is based on reporting published by Modern Retail on 2023-03-03. The original report is linked below.
Modern Retail
https://www.modernretail.co/technology/ebays-vp-of-seller-experience-on-the-platforms-new-seller-solutions/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
