South Korea is establishing a joint government council to target a surge in counterfeit K-beauty products, as K-beauty companies double down on global growth.
What happened
South Korea is establishing a joint government council to target a surge in counterfeit K-beauty products.
Why it matters
The move comes as Korean cosmetics companies double down on their expansion strategies, with innovation investments and partnerships strengthening the sector’s global reach.
South Korea’s Ministry of Small and Medium Enterprises (SMEs) and Startups, and the Ministry of Intellectual Property (IP) will form the council.
Together, the agencies aim to protect Korean exporters, as black-market fakes grow into an industry already worth billions.According to the Korea Intellectual Property Protection Agency (KIPPA), counterfeit Korean products, ranging from food to fashion to beauty, are growing.
This news brief is based on reporting published by Personal Care Insights on 2026-10-08. The original report is linked below.
Personal Care Insights
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