Henkel announces 2030 sustainability targets

Taking lessons from 2025, the CPG adjusted mid-term targets for recycled plastic and design to be more “ambitious and realistic." The company is also expanding innovation in coatings.

What happened

Henkel, the global CPG behind home products like Dial soap and All laundry detergent, launched new “mid-term” sustainability targets on Tuesday. The company reflected on where it ended up on 2025 targets in its newly released sustainability report, noting it took lessons to set “adjusted, ambitious and realistic targets and commitments for the period up to 2030.”

The company also says it will emphasize designs that minimize the use of packaging material and support reuse, while increasing the share of renewable packaging materials. Henkel remains a participant in the U.S. Plastics Pact and is a signatory to the next era of the Ellen MacArthur Foundation Global Commitment.

Why it matters

Henkel says it was limited in design for recycling in areas like flexible packaging, where “viable recycling solutions” or necessary infrastructure in certain markets “was lacking.” In regard to shortfalls in recycled content, the company cited “volatile market conditions, technical challenges, portfolio shifts and volume effects across regions.”

Plastic remains Henkel’s most widely used packaging material, but plastic tonnage declined from 267,272 metric tons in 2024 to 255,977 in 2025. Overall packaging weight across substrates fell 4.6% year over year.

Innovations in packaging formats and coatings

This news brief is based on reporting published by Packaging Dive on 2026-04-15. The original report is linked below.