The leading brand in the hard seltzer space is capitalizing on the growing number of Gen Z consumers abstaining from alcohol with electrolyte-infused, booze-free drinks in four flavors.
This news brief is based on reporting published by Food Dive on 2023-12-07. The original report is linked below.
Food Dive
https://www.fooddive.com/news/white-claw-nonalcoholic-drinks-beverages-0-percent-alcohol-seltzer-gen-z-sober-curious-damp/701726/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
