Over the last year we’ve seen an explosion of ideas on how advanced artificial intelligence can improve restaurant operations and the customer experience. Undoubtedly, 2024 will be the proving ground for those applications – some are set to become industry “must-haves”, while others will be unceremoniously discarded. One company that is already further along on its AI journey than most is White Castle. This fast food restaurant with over 100-years of history has also kept a keen eye on the future. Its deployment of voice AI at the drive-thru is seeing incredible results, and the chain recently announced plans to roll it out to over 100 lanes this year. It’s also seen success with its robot burger cook. Join us as we discuss White Castle’s AI journey, from understanding the promise of new technology through to execution and – importantly – an impressive return on investment.
This news brief is based on reporting published by Restaurant Business on 2024-01-31. The original report is linked below.
Restaurant Business
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