Sara Lee owner to invest $1B in US business

Grupo Bimbo said the funding will support innovation and affordability efforts as the Mexico-based company expands its reach in one of its largest regions.

What happened

Sara Lee owner Grupo Bimbo plans to invest $1 billion in the U.S during the next two years as the Mexico-based bakery giant deepens its presence in one of its largest markets.

Bimbo said the funding will in part support product innovation, nutrition enhancements and efforts around affordability. It will also invest in expanded regenerative agriculture partnerships with suppliers.

Why it matters

“This investment aligns with our disciplined capital allocation strategy and long-term objectives in the United States, reinforcing our commitment to the market and our focus on driving growth and innovation,” Diego Gaxiola, Grupo Bimbo’s CFO, said in a statement.

Bimbo, which also owns Entenmann’s pastries and Thomas’ English muffins, recently announced it is relocating its headquarters to the Dallas area from Horsham, Pennsylvania, to better position itself for growth. The new location provides Bimbo with a more centralized location in the U.S. and puts the business closer to Grupo Bimbo’s global corporate office in Mexico City.

During its most recent quarter, Bimbo said net sales in North America rose 0.7% to $2.4 billion, with business strengthening in the U.S. Volumes improved and it gained market share in key categories, including mainstream bread, buns, salty snacks and breakfast

This news brief is based on reporting published by Food Dive on 2026-05-12. The original report is linked below.