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New packaging for own-brand Asda pet food reflects bond between consumers and their pets

Asda has collaborated with STORMBRANDS to update its own-label pet food packaging with a ‘bold, playful look and feel’ designed to tap into consumers’ affection for their pets and increase their faith in own-brand options. With the relaunch of the Hero dog food and Tiger cat food ranges,

By GOOD PRODUCT ASIA Editorial Desk3 min read
New packaging for own-brand Asda pet food reflects bond between consumers and their pets
Source image: Packaging Europe

Asda has collaborated with STORMBRANDS to update its own-label pet food packaging with a ‘bold, playful look and feel’ designed to tap into consumers’ affection for their pets and increase their faith in own-brand options. With the relaunch of the Hero dog food and Tiger cat food ranges,

This news brief is based on reporting published by Packaging Europe on 2023-11-28. The original report is linked below.

Original source

Packaging Europe

https://www.packagingeurope.com/new-packaging-for-own-brand-asda-pet-food-reflects-bond-between-consumers-and-their-pets/

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