The beer maker is reintroducing the brand as it looks to improve its value offerings.
What happened
Molson Coors is bringing back Keystone Ice as it looks to reinvigorate its value beers.
Molson Coors discontinued Keystone Ice in 2021 as it prioritized premium brews.The company is relaunching the brand in select markets as part of a push to broaden the offerings in its portfolio.
Why it matters
Reintroducing Keystone Ice was well received by Molson Coors’ network, the beer maker said during its Q1 earnings call last week. Still, CEO Rahul Goyal said there is work to be done to boost the company's core value brands, which include Keystone and Miller High Life.
Molson Coors has been rapidly updating its portfolio to keep pace with changing consumer preferences, but most of the work has focused on nonalcoholic and beyond beer. The reintroduction of Keystone Ice signals the beer maker is not losing sight of its core beer business.
The beer giant is helping to boost its value brands by focusing on particular geographies where they have close followings. Molson Coors is additionally launching the Keystone apple flavor ahead of the summer season, and those results are pacing ahead of expectations, Goyal said.
This news brief is based on reporting published by Food Dive on 2026-05-04. The original report is linked below.
Food Dive
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